A part of the issue is the reality that photography itself has never been as simple, or as technologically sophisticated as before.
With the advent of high resolution multiple mega pixel digital cameras with numerous options available, along with the software which assures to transform your family pictures into something an art gallery would be yearning for, product photography looks to be a suitable choice for anybody.
Still, the reality is there is so much ad-photography has to offer rather than just approaching your launched product, taking out a camera, taking some aesthetic shots, passing it to your computer to crop them, make the necessary changes, and then lunging them at your online profile or printed booklet with a mistaken hope that it will sell your product.
Ad-photography is all about vending products, but it is much different from just taking pictures of your products and believing that they are sufficient to sell them. If we put it differently, imagine you got an awesome product, and you give it to the salesperson to promote through door to door marketing process.
Your flimsy salesperson reaches instantly the first door rings the bell and anticipates, with the product in his hand or in the bag. The door opens, and a person looks at the salesperson. The salesman also looks at him or her. Nothing special happens. The salesperson then takes out a product and approaches the person, who looks at the salesperson in bafflement for the last time before closing the door. It’s time for the salesman to approach the next home.
The issue is that just showing the prospective customer what a product seems like is seldom sufficient to sway them to make them pay the price and buy it. Product photography needs to work harder than this, and still this reality is not realized by most of the people.
Ad-photography is similar to getting your best salesperson taking the product to the customers, and sells it. But your best salesperson isn’t just going to knock the door, waiting for it to be opened and then offer the customer an opportunity to go through your product without saying anything, and no such true endeavor to pursue the customer.
Product photography should be able to speedily and efficiently pursue the targeted audience, and this just can’t happen if all the audience is presented with a possibly unlikable and pale picture.
Hence, how can you make the product photography work, instead of standing there looking lost and stupid? The solution is to make the camera work more, to introduce a wide range of tricks and skills to deliver an innovative picture of the product that reach the audience, says something, communicate a thought, an idea, and an attitude and ensure a prompt response that makes the people look for more information.
Can this happen? Obviously it can. It happens regularly. You can stay assured that you have purchased something by looking at the picture of the product in the first place. The picture on its own may not be completely convincing to you, but it possibly convinced you to look for more information, as it itself implies an efficient utilization of product photography. The camera will never lie, but in the proper hands, it can work just like any salesperson, and deliver everything without a brassy tie and a flimsy smile.